Dynamic Video Case Study - Grocery Stores
HOOT Interactive offers a suite of digital advertising software tools, including its proprietary Dynamic Video Ad platform (HootVid). I was tasked with developing industry-specific use case studies, demonstrating the functions and benefits of Dynamic Video for various target audiences. My role comprised all facets of the Case Study development, including research, art direction, content development, graphic design/illustration, and overall layout of the case study.
- Research/Strategy - I heavily examined each vertical to understand key challenges and advertising needs, aligning those findings with how they can utilize HootVid to enhance marketing efforts.
- Content Development - I composed all copy used within these marketing pieces, streamlining components to ensure the case studies were compelling but also straightforward enough for each advertiser audience to understand.
- Graphic Design/Infographics - I developed unique mockups, infographics, and visuals for each case study to help visually represent how Dynamic Video works and highlight key benefits for various targeted industries.
This project highlights the case study designed for Grocery Store advertisers. Other verticals developed include Retail, Furniture, Travel, and Automotive advertisers.
