'Brought To You By' - Advertising Campaign
The 'Brought To You By' campaign started as a successful social media ad series that grew into a multi-channel marketing campaign for Cherry Creek Mortgage (CCMC). The campaign aimed to increase the company's visibility and brand recognition with simple content that was lifestyle-focused and had a relatable and fun tone to appeal to the company’s target audience. The early success of the social media campaign drove the expansion to multiple advertising channels and, ultimately, a series of successful commercials.
- Total Website Traffic Increased +20%
- 200% Increase on certain pages
- 60% increase in applications via CCMC's borrower portal
- Across digital content, the ads achieved a completion rate of more than 98%, and individuals called and walked into CCMC branches, stating that the commercials prompted them to take action.
The campaign drove a notable uptick in web traffic and activity. In eight months, total website traffic increased by 20%, and on certain pages, traffic increased by up to 200%. Additionally, CCMC saw a 60% increase in applications via its borrower portal compared to the same period a year earlier.
Cherry Creek Mortgage saw remarkable results from its multiscreen campaign, and the commercials resonated with the company’s audience. Across digital content, the ads achieved a completion rate of more than 98%, and people have both called and walked into Cherry Creek branches, stating that the commercials prompted them to take action.
