Wahine Wine Co. Branding

client: Wahine Wine Company
work: Logo/Brand Development, Brand Guidelines, Merchandise, Consumer Goods, Sales Collateral
—
Logo and branding for a woman-owned wine/beer/spirits shop 'down the shore' in Ventnor, New Jersey. Wahine is the word for a Maori or Polynesian woman, usually referring to young surfers. Our goal was to develop a dynamic branding campaign that compliments the beachfront location, ensuring the logo design and variations would be flexible to expand to a variety of shop merchandise and consumer goods. Wahine Wine Company is connected to its sister shop, Fish & Whistle Market, a gourmet food market serving snacks, sandwiches, charcuterie, and other provisions to Ventnor beach-goers. Check out Fish & Whistle's branding here.