Alabama YP Summit - Promotional Materials and Website
I was asked to create a logo (shown below) for the Alabama YP Summit that would carry throughout the event promotions and give the YP Summit an updated look from previous years.
We anticipated that our promotions for the event would be all digital, but our survey data told us that millennials also appreciated printed promotional items that they could take with them and share with friends. We decided to support our digital promotions and the website with a series of postcards that coordinated with the logo and promoted the key details and benefits of the event.
