UX Writing and Webdesign

Hired to spearhead the art direction and overhaul of content for Alabama Media Group's new website. I authored 30+ pages of content, including text-heavy, informative interior pages, call-to-action statistics and buttons, and all aspects of UX writing throughout pages. I was also responsible for the art direction of the website, including the creation of all custom icons used throughout the site to visually communicate and guide the audience to the appropriate solutions page. 

Beyond the content and UX writing, I custom-crafted all infographics, icons, stat layouts, and illustrations found throughout the site.