Making Moves / Issue 70

Issue 70's promotion 'Making Moves' was American Lifestyle magazines 4th annual promotion geared toward real estate professionals. This year, we evolved the promotion to focus on more digital and shareable content to fit with this growing and ever-changing industry.

My main role throughout the issue 70 content development and delivery was art director and project manager. This issue presented some unprecedented challenges for me to overcome, including managing the project remotely, as well as only having a third of the amount of time allowed to a full-issue promotion.

My secondary roles were as content writer and designer are highlighted above with six pieces of content. I researched and composed all content writing, created custom illustrations, and designed the layouts shown above.

Coordinating downloads were designed to be an extension and added bonus for all in-magazine content. One of those print-and-digital couples is shown above.

Printable greeting cards were offered on the downloads page for real estate professionals to share and discuss with their networks.

A big picture view of the content delivery and promotional aspects of Issue 70.