Hard Market Case Studies

Client: Trusted Choice Insurance and Insurance Agents and Independent Insurance Agents & Brokers of America, Inc.
This series of Case Studies featured insights into the complex insurance market featuring wisdom from Trusted Choice Insurance agents nationwide. Each agency featured in a case study was interviewed and asked a series of questions to add consistency to the set. They shared what makes their market or business area unique, key challenges they face based on their location or hurdles specific to their agency, details about their approach to the hard market, and how they're retaining/gaining new business. 

I developed unique infographics or visuals for each case study to help visually represent the ideas and also to help break up the very text-heavy documents. I also enhanced the content by adding catchy headlines, conveying the main theme of the content.